“Certify to Transform: How B Greenly Aims to Change Sustainable Events”
"In recent years, sustainability has become a key requirement for the world’s most visible companies. Yet in the events sector, there is still a lack of clear and verifiable standards.
In this conversation with Francesc Casas—founder of B Greenly—we explore how a private certification, born in Barcelona and now present in over 30 countries, is helping define what a truly sustainable event looks like. From auditing to global expansion strategy, Francesc shares the challenges of building not just a company, but an entirely new category."
Read the full article at http://bit.ly/4gPXk4b
