BACK

Talking about Sustainability with

SERGIO FUSTER, CEO OF Raventós Codorníu.

Sergio Fuster, CEO of Raventós Codorniu, emphasizes how sustainability has become deeply embedded in Raventós Codorníu’s strategy—driving innovation, responsible growth, and long-term value creation. His words reflect a vision where environmental stewardship, social responsibility, and business success go hand in hand.

Does your company have a management model that incorporates and/or implements corporate sustainability policies?

Yes, at Raventós Codorníu, sustainability is fully integrated into our management model. In fact, sustainability lies at the very core of our business and serves as a fundamental pillar of our corporate strategy, guiding all our actions and decisions toward responsible development.

As proof of our commitment, the company has been certified as a B Corp, confirming that we do not pursue purely economic goals but instead meet high standards of social and environmental performance, public transparency, and legal accountability. This approach is fully aligned with Raventós Codorníu’s roadmap, whose production of Codorníu cava has been 100% organic since 2023, and whose corporate purpose—“Giving value to the land”—reflects our dedication to caring for both the environment and the people who make up our company.

We believe that sustainability is not only an obligation but also an opportunity to innovate, improve processes, and create long-term value. We have a cross-cutting ESG (environmental, social, and governance) strategy that spans all areas of the company—from viticulture to efficient management of water, energy, and waste, as well as the well-being of our employees and the communities around us.

“Codorníu cava production has been 100% organic since 2023..”

Does your Board of Directors include any member with exclusive responsibility for managing the company’s sustainability strategy?

Currently, sustainability plays a transversal role in the decision-making processes of the Board of Directors. We have a Sustainability Committee within our governance structure that reports regularly to the Board. This committee, led by the Global Strategic Communications Department and co-led by executives from across the group, is responsible for setting objectives, monitoring key indicators, and ensuring that strategic decisions remain aligned with our environmental and social commitments.

The main challenge for this area is to advance toward a more transversal and approachable model of corporate reputation management—one that helps us convey Raventós Codorníu’s culture in a fully integrated way.

The ultimate goal of this committee is to promote commitment in the group’s management through three main pillars: Economic (prosperity), Social (people), and Environmental (planet).

Do you believe that sustainability will be a key factor for your company in the coming years? Could you elaborate on your answer?

Absolutely. Sustainability is already a fundamental pillar of our present and future vision. We are witnessing how consumers, regulations, and the business environment as a whole are moving toward a more conscious and responsible model.

In our sector, this translates into producing wines and cavas in a more environmentally friendly way, protecting the biodiversity of our vineyards, and ensuring agricultural practices that improve soil health and reduce the carbon footprint. Moreover, sustainability is key for any business that seeks to grow responsibly—placing people at the center and creating opportunities that attract and retain talent.

“Sustainability is key for any business that aims to grow responsibly..”

In the specific case of Raventós Codorníu, in 2022 we entered a new phase of acceleration toward sustainable growth, and this commitment—which we have been gradually strengthening—will become even more visible in the coming years.

Among our main challenges are adapting our vineyards to climate change; managing resources efficiently, with a particular focus on water management; conserving biodiversity; promoting a circular economy; and, of course, caring for our vineyards, winegrowers, and the people who make this project possible every day.

Effectively addressing these challenges will allow our company to continue leading in sustainability and creating long-term value.

What is your opinion on the current corporate sustainability regulations, and what do you think should be improved in the near future?

Regulation is moving in the right direction, especially with initiatives such as the Corporate Sustainability Reporting Directive (CSRD) at the European level. However, there are still significant challenges: the standardization of criteria, the administrative burden, and the lack of clarity in certain reporting standards.

Ideally, regulation should be simplified across countries and include real incentives for companies that are leading the sustainable transition. It is essential that legislation evolves toward a more effective model—one that prevents greenwashing and promotes environmental and social transition in a measurable and credible way.

“Regulation should be simplified across countries and include real incentives for companies.”

How do you assess the value of a corporate event being certified as a sustainable event?

At our company, we highly value this type of certification for events or venues, as it provides transparency, credibility, and a clear commitment to addressing the environmental and social impact of the events sector.

In our case, as a winery group with enotourism spaces and events, we actively work to ensure that our facilities meet certified sustainability standards. This not only strengthens our brand but also responds to a growing demand from clients who seek responsible experiences aligned with their values.

We thank Sergio Fuster, CEO of Raventós Codorniu, for sharing his vision and experience.

This interview is part of a series led by B Greenly, aimed at highlighting the voices that are transforming how companies commit to the future of the planet.

If you would like to certify your event or venue as a truly sustainable experience, get in touch with us.

Sergio Fuster, CEO of Raventós Codorniu, emphasizes how sustainability has become deeply embedded in Raventós Codorníu’s strategy—driving innovation, responsible growth, and long-term value creation. His words reflect a vision where environmental stewardship, social responsibility, and business success go hand in hand.

Sergio Fuster

Since September 2020, Sergio Fuster has served as the CEO of Raventós Codorníu. He leads the group’s management and oversees the global operations of Spain’s oldest winemaking company, which includes 15 wineries and prestigious internationally recognized brands such as Viña Pomal, La Vicalanda, Ederra, Raimat, Mont-Ferrant, Parxet, Legaris, Bach, Portal de Montsant, Abadia de Poblet, Can Matons, Titiana, Scala Dei, Tionio, Rondel, Artesa (California), Séptima (Argentina), and, of course, Codorníu.
Read moreRead less
Born in Gandía (Valencia) in 1974, Sergio Fuster has built an exceptional international career spanning more than twenty years in the fast-moving consumer goods industry. An expert in strategic development and the global expansion of major corporations, before joining the wine group he served as Global Chief Marketing Officer of Kellogg Company. He also developed his career at Procter & Gamble, United Biscuits, and Danone, gaining extensive experience in Spain and almost a decade in the United States, while leading businesses in Mexico, the UK, Paris, and Switzerland.

His arrival at Raventós Codorníu in 2020 formed part of the company’s strategic plan to consolidate its position as a global leader in sustainable, premium wines and cavas. Under his leadership, the group has reaffirmed its commitment to brand building, sustainability, and international expansion—strengthening its role as Spain’s oldest and most iconic winery company.


Over 20 Years of Success in Consumer Goods

Fuster describes himself as “passionate about creating and building profitable businesses through innovation and brand building—always challenging the status quo to adapt to a constantly changing consumer environment.”

His career reflects that conviction. At Kellogg Company, he managed a 13-billion-dollar global business spanning cereals, snacks, biscuits, and plant-based frozen foods. Before Kellogg, he spent more than a decade at Danone, where he led major business units in Mexico and the United States. As President of US Yogurt (Dannon/Danone USA), he oversaw a $2.1 billion dairy division and a team of 1,500 employees, repositioning the brand as the market leader after thirty years in the number-two position. He also led YoCrunch USA, managing its acquisition and integration into Danone, achieving double-digit growth through innovation and partnerships with leading global brands such as M&M’s, Oreo, and Twix.

Earlier in his career, Fuster worked as Marketing Director at Danone Mexico during the 2009 financial crisis, where he successfully redesigned product portfolios to offer more affordable options—achieving record growth and maintaining market leadership. He spearheaded the launches of Activia, DanActive, and Danacol, some of the most successful innovations in the yogurt category.

Before joining Danone, Fuster held marketing roles at United Biscuits (Kraft Foods Group), where he drove a 7 percent commercial growth through a strategy focused on healthy nutrition, and at Procter & Gamble, an experience he considers the foundation of his marketing career.

His talent has been widely recognized: in 2012, he was named Best Spanish Marketing Executive by Seeliger & Conde; in 2016, he was included in the “Top 100 Future Leaders of Spain” by the Choiseul Institute; and in 2022, Seeliger & Conde once again named him among the Top 10 Young Spanish Executives of the Year.


From Small-Town Roots to Global Vision

Fuster often refers to himself as “the class nerd” from his school days in Gandía. After finishing high school as the top student, his passion for computers and video games led him to study Telecommunications Engineering at the Polytechnic University of Valencia, while working as a technical director for the first building of the City of Arts and Sciences. He later combined this with studies in Marketing and Business Management at ESIC.

His international career took off quickly—moving from Valencia to Madrid to join Procter & Gamble, then to London, Geneva, Barcelona, and Paris with United Biscuits and Danone. A few years later, he achieved one of his dreams: working in the United States, with leadership positions in Mexico and finally New York. His next chapter at Kellogg took him to Chicago, overseeing global marketing operations and extensive travel worldwide.

Despite such a dynamic career, Fuster advocates for simplicity as the path to happiness. His days begin at 6 a.m. with a one- or two-hour run. “Working, succeeding, and being happy is possible,” he says. He believes in “de-dramatizing work” and reminding himself daily that business is business.

After 20 years abroad—and now a U.S. citizen—he has returned to Spain to channel his international experience into revitalizing the country’s wine heritage, convinced that “there’s nowhere like home.” Passionate about Eastern philosophy, spirituality, and the search for meaning, he lives by a healthy lifestyle and strong values centered on purpose, sustainability, and integrity.


Creating Value Beyond Profit

Fuster applies this philosophy to Raventós Codorníu, whose mission he defines as “giving value to the land.” He is convinced that the company’s purpose must go beyond generating profit, fostering a corporate culture that ensures a sustainable future and drives social and economic progress across its ecosystem.

He believes in “growing by helping others grow”, nurturing talent through empowerment, curiosity, and personal development. He also teaches regularly at business schools, sharing his belief that leadership begins with self-awareness and a sense of purpose.

At Raventós Codorníu, his challenge is clear: to accelerate international expansion across wineries such as Raimat, Legaris, Bodegas Bilbaínas, and Codorníu itself. His goal has been to make cava known from Asia to America, while revitalizing its image at home to attract younger generations—modernizing without losing heritage.

These ambitions have already borne fruit. By 2025, the group has achieved major milestones: B Corp certification—the first winery group in Spain to earn it—and the announcement that Codorníu is 100% organic since 2024.

All of this has been built on a renewed workplace culture inspired by what Fuster calls the H3O values—Humanity, Humility, Honesty, and Boldness. This mindset promotes agility, simplicity, trust, and closeness, redefining how a centuries-old company operates.

His leadership philosophy—“doing good, doing it well, and enjoying the journey”—has taken hold across the organization, helping to increase the group’s revenue by 30% and profits by 67% since his arrival.

Today, Fuster continues to pursue his dream: making Raventós Codorníu the fastest-growing sustainable global wine company by 2025—“the best company in the world and for the world.” Above all, he believes that his team—and their happiness—will always be the key to achieving it.
B Greenly is an international standard in sustainability certification.
Are you ready to transform your venue or event into a model of sustainability?
We work with visionary organizers and venue managers who believe sustainability is not a trend, but a strategic advantage. Together, we turn bold environmental commitments into tangible results that inspire communities and reshape industries.
Let’s build something that matters
B Greenly logo
Developed in EU
c
Copyright 2025 © B Greenly
Headquarters:
Barcelona, Spain
Delegations:
Santiago, Chile
Bogotá, Colombia
Mexico DF, Mexico
New York, US
Follow us
Contact us
B Greenly logo
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.